Smart Ideas: SEO Revisited

The Effects of Google Algorithm Updates on SEO

When Google established an algorithm change in 2013, the rules of SEO writing transformed. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.

Keywords are not the focus anymore. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also learned that spammers use this tip and so churn out a great deal of crap content. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They require variety in the content you provide and the keywords you use. They also need you to start using branded anchor text.

The changes in Google algorithms state that you do not employ a single keyword on your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you use variety and be creative. You shouldn’t use a specific match anchor text, and spam websites are famous for this. Most of the exact anchor text doesn’t use the right grammar. However, because there are lots of searches conducted for these words, most spammers still use them.

The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. You risk the sinking of your site’s rankings if you are doing this.

The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.

The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also tracking how fast you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It is going to likely sandbox the website and it might dismiss your backlinks.

The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.